When scaled down onto a smaller product the text will be unreadable. For example, this rocket illustration (below), is too complicated, and overpowers the text. Opt for solid shapes instead of outlines. It’s tempting to want to add a large complicated graphic to your logo, but for the best printing practices, it’s better to keep your graphics simple and clean. Tip 3: Pick graphics with solid colors and shapes instead of outlines For example, these two fonts are both legible at a large scale.īut put them on a lip pencil and the thin lines are very hard to read and almost non-existent. Like with thin lines for graphics, choosing a font with thin strokes can make your logo hard to read at a small scale. In contrast, this logo has thick lines and is much more clear on the lip stain: A logo such as this one might look great on a larger bronzer product (left), but when printed on a matte lip stain, the text is no longer readable and the graphic is difficult to make out: While plenty of thin strokes (or lines) might look great on a screen, thin lines don’t scale down very well making it difficult to see or read. There are a couple of things that you can do to make sure your logo will look great on all of our products, even the smallest ones! Tip 1: Avoid thin lines On our smaller products, like lip pencils, that are thinner and have much less surface area, some logos are very hard to see. On our larger eyeshadow palettes, the surface is an ideal size for your logo to look big and beautiful. This practice will ensure your logo looks el evated and elegant in any color, too!īeauty and skincare products can range from very small to quite large. Now, your logo can be printed on products with bold, dark lines. The left logo has got the principles right. The more complex it is, the tougher it will be to have clear, beautiful print jobs. Keeping your logo bold and simple also ensures that it still looks good on smaller, thinner beauty products like lip pencils or eyebrow pencils. This means your logo should have bold lines and K.I.S.S. You want your logo to be eye-catching on beauty and skincare products. Keep it simple: understand logo size and design basics
Saving and exporting your logo: file types and moreġ.Keep it simple: understand logo size and design basics.Here are the top 5 best practices for your logo to print beautifully on your products: In this article, you’ll find some logo design best practices, including logo size guidelines, file types, key principles, and some printing options to consider to ensure your logo looks great when printed on any beauty or skincare product. So, how do you prevent that from happening? Well, you’ve come to the right place. It’s either too complicated, too small, or simply the wrong color (oh no!). You’re excited to see your beauty or skincare products with your logo printed, but then you finally get your products in hand, you realize your logo size and design doesn’t look as good as you thought.
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